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Cracking the Code of Culture

Can you crack the code of culture? Head of Commercial Operations, Magnus Jelen, enlightens us about behaviour made quantifiable.

How can CultureScope, a ground-breaking platform created by executive search and consultancy firm Alderbrooke, can help companies can make decisions about employees based on evidence instead of intuition.

At Mangaard & Partners, we recently had the pleasure of having our friend and business partner from London visiting us at our headquarters in Copenhagen.  Paul Cook and his firm Alderbrooke Group is a co-founder of TGCL (the Global Community for Leaders), and together with four other cutting edge executive search and consultancy companies from all over the world they form a partnership – Mangaard & Partners included.

These increasing visits with each other, continuously strengthen the collaboration between the members of TGCL. To develop and learn from our partners’ best practices, we can benefit from each other and share our different knowledge. As Paul put it, TGCL strives to more than just dots on a map. We are truly partners.

Measuring Culture

One of the primary topics for this meeting, was to introduce us to their ground-breaking platform; CultureScope. As a result of 6 years of scientific research, and based on five research studies with 51,236 participants, this is one of the most massive research studies within this field, ever conducted. By using psychology and technology, CultureScope delivers unique insights about an individual or organisational behaviour. It measures 30 behaviours across 15 dimensions, thus taking an unseen scientific approach to measuring culture based on the actual behaviours of employees, rather than relying on psychometric personality profiles, that may or may not manifest in actual behaviour.

With 46% of hires failing within 18 months, 89% of the time due to a mismatch of behaviours, CultureScope enables companies to hire people with the right attitude and not just the right skills.

What can you use CultureScope for?

The fact that culture and behaviours are made quantifiable, instead of using qualitative methods such as interviewing or visiting the company to get a ‘feeling’ of the culture, the platform allows organisations to analyse their corporate culture by combining employee behaviour and company-specific objectives.

Let’s say your company has a value to be transparent; you can use CultureScope to examine if your employees act accordingly to your value. The questions CultureScope present your employees with are situational and forced choice – thereby delivering facts, not opinions. The results can show you if you need to clarify your organisation’s values. Perhaps your employee act in a certain way, because he or she has another way of interpreting transparency. Maybe you as an organisation is unsure of, what kind of behaviour your value should transpire.

Another example could be identifying areas of concern, perhaps fraud? This has historically been very labour intensive and expensive. But as Paul explained, CultureScope allows organisations to assess employee behavioural risk and integrity at scale.

CultureScope uses data to advance how your company can make decisions about employees, and help your leaders operate based on evidence instead of intuition.

Colleagues and partners in every sense of the word

With Paul’s latest visit, we move even closer towards each other in the TGCL community, strengthening our partnership and develop new common products and processes that not only we, but also our clients can benefit from. We are entrepreneurs at heart, and continuously push the boundaries for executive search and consulting. And in an ever-changing world, true strength lies in cross-cultural and international corporation.

We will introduce CultureScope in the Nordic markets in the coming months.

Contact Mangaard & Partners to learn more about CultureScope and see what it can do for you.

Magnus Jelen

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